#44-45

PUBLIC HEALTH AND COMMUNICATION

Under the direction of Michael Rinn and William Sherlaw

Communication attempts to influence and support behavioural change identified as being important for individual and population health. People are encouraged to adopt new lifestyles, give up cigarettes, reduce alcohol and red meat consumption, to get vaccinated against the flu, be aware of health and environmental hazards, drive more safely and slowly to reduce road accidents, and adopt safe sex practices. Communication is also brought to bear on fostering environmentally friendly practice and sustainable development. It is hugely important in health crisis management and its difficulties may help to understand failures of vaccination campaigns (e.g. H1N1) and health scandals involving different medicines, (e.g. Mediator, Levothyrox). This issue of MEI aims to cast light on different interactions of public health and communication. This includes how communication bolsters the aforementioned hygienist ideology as well as how media may impact on people and their well-being. But above all it has a broader ambition to show that communication performs and frames how we deal with social and health issues. Communication is about how people jointly make meaning, as such, it is not simply about giving and receiving information. It also has power to structure and mold reality and to affirm or discredit identities. Communication, thus, should be prized in the public health sphere just as much as epidemiology, since it contributes to both laying the foundation for change to our world and the way people act within it.

July 2018 • ISBN : 978-2-343-15083-3 • 248 pages • prix éditeur : 26,00 €

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Editorial

Michael RINN - William SHERLAWSorry, this entry is only available in French.

Entretien

Christine FERRON - Suzanne Marie BABICHSuzanne Marie Babich is currently Associate Dean of Global Health and Professor of Health Policy and Management, at the Richard M. Fairbanks School of Public Health, Indiana, USA. Her professional interests include health management and policy, leadership,...

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An argument for public health: The centrality of communication theory in making comprehensive and effective public health messages

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Émotions argumentatives et criminalisation du SIDA

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Agnès D’ARRIPE - Cédric ROUTIER«Let us think» is a radio program that is in line with other radio initiatives carried out by people with a mental health condition. However unlike these «mad radios», our project is a participatory action research supported by the Hauts-de-France...

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William SHERLAWNames and terms within the fields of disability and public health, both reflect and construct practice and policy. They are an important part of discourse: ‘language as a form of social practice’. (Fairclough, 2001) Discourse goes beyond the transmission...

La Communication sur le Sida en Tunisie : Analyse des images (1989-2010)

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Mehdi CHOUROUPublic welfare is dependent on a constellation of private pathways. The public space embodies, in this respect, an arena where three types of actors (institutional, associative and economic) try to attempt alcohol consumers aware of the harmful effects of...

Communication en contexte de crise sanitaire Ebola en Guinée : approche socio-discursive d’iconotextes de prévention

Alpha BARRY - Andrée CHAUVIN-VILENOThis article aims to address, from a socio-discursive, rhetorical and enunciative perspective, official institutional information disseminated in Guinea during the recent Ebola epidemic, which has badly affected West Africa. The health crisis has challenged...

Réception des publicités sociales et promotion de la santé publique. Le cas des affiches sur le gaspillage alimentaire

Mona JUNGER-AGHABABAIESocial posters and visual communication are the focus of this article. It revolves around the concepts of “responsible action” and practices related to the reception of advertising images relating to the promotion of public health. Designers conceptualize...

Nudge and the politics of wellbeing: bringing biopower into dialogue with critical discourse analysis

Jane MULDERRIGThis paper brings the Foucauldian concept of “biopower” into dialogue with critical discourse analysis to investigate the increasing use of behavioural economics (or “nudge”) in UK health policy. Focusing on the “Change4Life” anti-obesity...

La traduction intersémiotique dans la construction d’avatars comme moyen communicationnel pour le traitement de la schizophrénie en Thérapie Avatar

Roberto CHIACHIRI - Rodrigo MORAISThis study presents an analysis of Avatar Therapy, which is a method of treating auditory hallucinations in patients with schizophrenia through images designed to represent the voices that schizophrenics hear. The therapy aims to reduce the use of drugs and...

Denials in the Labels for Packaged Chinese Foods: A Socio-psychological pragmatic Analysis

Xinren CHENDespite substantial research on food labels, little attention has been directed to a newly emerging discursive phenomenon pertaining to the content of labeling on Chinese food packages. This empirical study, working on a set of data from labels for packaged...

Sémiotique des codes socioculturels de l’affiche et de l’affichage. Le cas des campagnes de prévention contre le SIDA en Chine

Yu WANGOur research aims to analyze the socio-cultural influence on the poster and the display in a semiotic perspective. We are interested in the specificity and the media strategies in this didactic communication relative to a subject of public health in the...