(Français) Remonter aux motivations sociales et politiques du regard. Éléments d’une méthode en sémiotique sociale

The aim of social semiotics is to denaturalize the conscious or unseen evidences acting in the construction of interpretations. We try to instigate an interpretive reflexivity about the social and political motivations and determinations of the ways a subject looks at the world. This article first exposes the epistemological anchors of the method, and then presents the results of an experimentation with a student audience and a retiree audience, to whom we have submitted a press photograph taken the day after the act X of the French social movement “Yellow Vests”.