Aesthetic experience of the mediatized architectural work: the new territories of communication

Patrizia Laudati

Laboratoire DeVisu – UPHF Université Polytechnique, Hauts-de-France

KEYWORDS : sensitive experience, mediatized image, mediatized reception

The presence of architectural artefacts in the digital virtual space, generates new communication territories, in which the relationships between designer-image-receiver are concretized. We are interested in the effect of the presence of this image, allowing a better grasp of the sensitive experience of the receiver in the digital space, by postulating that the process of reception coincides with the experiential path accomplished by the receiver, when he enters into relation with the visual representation of the architectural work, via the technical device. The aim of our contribution is to explore these new territories of architectural communication, through a plural approach and through the prism of aesthetic experience (as experience of the sensible). We try to understand the paradigms underlying the experiential process and propose a possible model for structuring the different sequential and diachronic stages of experience. 

To read the abstract of the article in French, click on the link below :
Aesthetic experience of the mediatized architectural work: the new territories of communication
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